What is Web Accessibility? And Why Does It Matter?

Web accessibility refers to the practice of designing and developing websites that are accessible to all users, including those with disabilities. It involves making sure that people with disabilities can perceive, understand, navigate, and interact with a website’s content, features, and functionality.

At Dream High Digital, we believe that web accessibility is important for several reasons:

Inclusivity

Web accessibility ensures that everyone, including people with disabilities, has equal access to information, products, and services online. It promotes inclusivity and diversity, which is essential for building a more just and equitable society.

Legal Compliance

Web accessibility is also important for legal compliance. Many countries have laws and regulations that require websites to be accessible to people with disabilities. In the United States, for example, the Americans with Disabilities Act (ADA) requires businesses to ensure that their websites are accessible to people with disabilities.

Business Benefits

Web accessibility can also have business benefits. By making your website accessible, you can reach a wider audience, improve user experience, and increase customer loyalty. Additionally, accessible websites are often more user-friendly and easier to navigate, which can lead to higher conversion rates.

So, how can you make your website accessible? Here are some tips:

  • Use alt text for images and other non-text content, so that people who use screen readers can understand what the content is about.
  • Use headings and subheadings to structure your content, so that people can navigate it more easily.
  • Provide text transcripts and captions for videos and other multimedia content, so that people who are deaf or hard of hearing can understand the content.
  • Ensure that your website is keyboard accessible, so that people who cannot use a mouse can navigate it using only the keyboard.
  • Choose colors and fonts that are easy to read, and provide sufficient contrast between text and background.

At Dream High Digital, we can help you make your website accessible and compliant with relevant laws and regulations. Our services include website design, search engine optimization, local SEO, Google My Business optimization, pay-per-click advertising, social media marketing, content marketing, and email marketing. Contact us today at dreamhighdigital.com to learn more.

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